Mark de Gouveia
Co-Founder & CEO
Leads product strategy and the business behind Meal Hack.
View Mark de Gouveia on LinkedInNow on iPhone & Android
Feeding your people shouldn't cost you your evening. Or your budget.
Meal Hack decides the week, prices it across Pick n Pay, Checkers and Woolworths, and hands you the shopping list. You just cook.
Free to download and use today. No card required.
21Meals decided a week
3Retailers compared
R0Cost to use today
See how it works
Watch a quick demo of Meal Hack in action
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Life is full. Meal planning
shouldn't make it heavier
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I'm tired of thinking about what to eat
You answer "what's for dinner?" about a thousand times a year. Meal Hack arrives with the answer.
schedule
I don't have time to plan meals
Between work, kids and life, planning becomes overwhelming.
We take that burden off your shoulders.
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I need meals everyone will actually eat
One doesn't like this, the other that.
Simple, practical meals designed for real families.
Personalized meals in 3 steps.
No stress, no guesswork.
01
personTell Us About You & Food
Share your preferences, dietary needs, and eating habits. We'll tailor every meal to your lifestyle.
02
restaurant_menuGet Your Plan
Receive a bespoke 7-day schedule based on what you have, what you like, and your time constraints.
03
shopping_basketShop & Cook
We auto-generate a categorized shopping list for missing items. Organised, accurate and easy.
Use What You Already Have
Dinner's already in your fridge.
Take a photo of your fridge or pantry. Meal Hack turns what's in there into meals you can cook tonight — so the food you already paid for ends up on the table instead of in the bin.
- check_circleNo typing — just a photo
- check_circleCook what's about to turn, first
- check_circleThe food you already paid for gets eaten
close
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Detectedcheck_circle4 items
BroccoliEggsMilkCheddar
Suggested: Broccoli & Cheese Quiche
schedule 35 minlocal_fire_department 320 cal
Made for real people with real lives
Busy Professionals
Dinner decided before you leave work
Health-Conscious Families
Nutritious meals everyone loves
Our Features
Why it Works
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It Learns Your Household
Every plan lands closer to what your family actually eats — without you filling in another form.
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Flexible, Not Rigid
Swap meals anytime, no guilt. The plan adapts to your changing schedule.
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Built for the Long Run
The food you buy gets eaten, and the week is priced before you shop — still working for you in month six, not just week one.
Our business model
Free today. Built to stay useful tomorrow.
Meal Hack is a direct-to-consumer software business for South African households. We build one product: an app that decides the week, prices the basket and hands over the shopping list.
Company and registration details- 01 / Today
- Meal Hack is currently free to download and use. The current mobile apps do not require a payment card or offer new in-app subscriptions.
- 02 / Long term
- Our planned revenue model is optional paid upgrades for additional automation and convenience, such as more plans and more done-for-you automation.
- 03 / Always
- Core meal planning and access to real grocery prices and savings will stay free. We do not sell personal information or operate as a consultancy.
The people behind Meal Hack
Meet the founding team.
We're a small South African team building a free tool to make feeding your household cheaper, easier, and less stressful.
More about our team
Regan van Heerden
Co-Founder & CTO
Builds Meal Hack end to end — the mobile app, backend, and the pricing engine that compares your basket across South Africa's major retailers.
View Regan van Heerden on LinkedIn
Get Meal Hack on your phone
Plan the week, build the list, and shop it — free to download and use today, with no card required.
Scan with your phone cameraiPhone & iPad
A universal app — your plan follows you to either screen.
Android
Phones and tablets, with the same plan and shopping list.